With sales exceeding $60 billion, the U.S. hair care industry is recession resistant as haircuts are a necessity in any economic cycle. Growing faster than the aggregate economy, the U.S. hair care industry offers a stable foundation for store performance and franchise expansion.

American men have steadily increased spending on hair care and related services. They represent 25% of industry sales, or nearly $15 billion. From a cultural perspective, men spend more for a value-added experience. Men are also rediscovering American values such as father-son trips to Hair Saloon. Overall, the men's market represents a largely underserved segment and has unlimited potential for growth.

The men's haircutting category, in what is largely a fragmented industry, is prime for Hair Saloon expansion through franchising. More than 90% of total U.S. haircutting venues do not align with any chain or franchise.

The men's hair care product category also provides a ready market for the exclusively formulated Hair Saloon personal care products.